Kit & Apparel

On-body placement is the most-photographed inventory the club owns — worn every match, on the broadcast, in every recap, and on the merch. Kit partnerships run in 2- or 4-year cycles, and the men’s front-of-kit opens for the first time since 2021 with the 2027 refresh.

Marquee Club Kit Partner - Front of Shirt

What you get

The club’s single biggest placement. Your brand goes on the front of the shirt for both first teams, on match day and in warm-ups, and on the training gear of every Reading United side. Wherever the club is seen, in match photos, on replica merch or on the NSN broadcast, your logo is the first thing people see.

Investment

$65,000 / year – min. 2-year commitment

Club Kit Partner - Sleeve, lower back, neck

What you get

Your logo on the sleeve, the back of the neck or the lower back of the men’s and women’s first-team match shirts. It’s in match photos, on replica jerseys and on every home match streamed on NSN. There are three spots, each sold to one partner only.

Investment

$10,000–$15,000 / year – min. 2-year commitment

Club Kit Partner - Warm up Kit

What you get

Your logo on the men’s and women’s warm-up jerseys, worn at every pre-match warm-up. Choice of placement on front or back of jersey.

Investment

$15,000 - $20,000 / year – min. 2-year commitment

Build your partnership

Kit partnerships are priced per year on a minimum 2-year commitment. Every partnership includes social mentions across our channels, live action calls during the match, and a partner-page listing on our website. Every home match streams free on SportsEngine Play and on NSN — web, app, Roku, Apple TV, and Fire TV. To build yours, contact sales@readingunitedac.com.

Contact our sales team

← All partnership opportunities

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