Become a Partner | Sponsor Reading United AC

Reading’s Game, Reading’s Team

Soccer is Reading’s sport. RUAC is Reading’s team. Your business belongs on this badge.

A team that looks like reading

Reading, Pennsylvania is the fourth-largest city in the Commonwealth, with roughly 95,000 residents and more than 60% of them are Hispanic or Latino, the highest concentration of any city in the state. The median age is just 31.9. This is a young, family-driven, multilingual community.

It is also a soccer city. Soccer is the second-most-played youth team sport in America.  About a quarter of all US kids step on the pitch and participation is growing fastest among Latina girls, whose participation rate climbed from 39.5% in 2019 to 48.4% in 2024. That growth curve runs straight through Reading.

Despite the demand, the closest top-flight professional club — the Philadelphia Union — is 70+ miles and over an hour away at Subaru Park in Chester. For most Reading-area families, a MLS game means hours in traffic, expensive parking, and a high three-figure tab for a family of four.

Reading United AC is the local answer. Pre-professional men’s and women’s soccer, played in Reading by players the community actually knows, at a price a family can afford. Bring the kids, bring abuela, grab a bite from a local food truck, and watch the future of the sport from the touchline. RUAC is family-focused entertainment built for the city it represents.

If your business wants to reach Reading’s actual community: bilingual families, locally owned businesses, soccer-first households, multigenerational fans, there is no better partnership in Berks County.

Partnership Opportunities

We design partnerships around your goals — brand awareness, customer hospitality, community engagement, recruiting, or all of the above. Below are our four signature packages, all fully customizable.

The most-photographed spot the club has. It’s worn every match, on the NSN broadcast, in every recap photo and on replica merch. The men’s front-of-kit opens for the first time since 2021 with the 2027 kit refresh.

• Front of shirt (Marquee Partner): both first teams, on match days and in warm-ups, plus training gear for every Reading United side
• Shoulder, back of neck or lower back: men’s and women’s first-team match shirts, three spots with one partner each
• Warm-up kit: men’s and women’s warm-up jerseys, logo on the front or back
• Partnership terms: priced per year, minimum 2-year commitment

Meet Reading where it gathers: at the ticket gate, along the touchline and over the PA at Alvernia University on every home match night.

• Theme nights: Hispanic Heritage, Cancer Awareness, Youth Night at the Keystone Derby and Fan Appreciation. Includes the ceremonial first kick, and your board stays up all season.
• Field & stadium signage: touchline boards, A-frames and fence banners at Alvernia, all in the broadcast frame.
• Table sitting: your own table and tent near the ticket gate or concourse to sample, demo and meet fans.
• Group events: a section of your own for company outings and parties. Tickets and an on-field activity are included.

Your logo on the scorebug for ninety minutes, live and on every replay.

• Broadcast presenting: your logo on the on-screen scorebug, live and on every replay and highlight, with an action read: “RUAC Broadcasts presented by [Your Brand].”
• 30-second spots: one commercial per match across the season (11 spots), produced and aired by Premier Media Group.
• Where it airs: every home match streams free on the National Soccer Network, on the web, the NSN app, Roku, Apple TV and Fire TV.
• Every broadcast counts: 11 home broadcasts a season, each with seven-day replays.

Present the posts fans look for every match, across Instagram, Facebook, LinkedIn and X.

• Matchday Digital: present one property, like the Starting XI or the Full-Time score, on Instagram and Facebook every match all season, with a bonus run on LinkedIn and X. Buy the season and get home and away matches.
• By the Numbers: your logo on our On Track match previews, emailed to 4,000+ fans before all 22 USL2 and WPSL matches and archived on our website.
• Digital Package: multiple properties (Match Day, Starting XI, Player of the Match, Half-Time and Full-Time), plus your logo on our website, the broadcast marquee and live action reads.
• Off-Season Newsletter: year-round presence in our weekly off-season emails to 4,000+ fans, following RUAC alumni and our current collegiate players.
• Your reach: 10,000+ followers across Instagram and Facebook, with about 22 sponsored posts a season.