Reading’s Game, Reading’s Team

Soccer is Reading’s sport. RUAC is Reading’s team. Your business belongs on this badge.

A team that looks like reading

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Reading, Pennsylvania is the fourth-largest city in the Commonwealth, with roughly 95,000 residents and more than 60% of them are Hispanic or Latino, the highest concentration of any city in the state. The median age is just 31.9. This is a young, family-driven, multilingual community.

It is also a soccer city. Soccer is the second-most-played youth team sport in America.  About a quarter of all US kids step on the pitch and participation is growing fastest among Latina girls, whose participation rate climbed from 39.5% in 2019 to 48.4% in 2024. That growth curve runs straight through Reading.

Despite the demand, the closest top-flight professional club — the Philadelphia Union — is 70+ miles and over an hour away at Subaru Park in Chester. For most Reading-area families, a MLS game means hours in traffic, expensive parking, and a high three-figure tab for a family of four.

Reading United AC is the local answer. Pre-professional men’s and women’s soccer, played in Reading by players the community actually knows, at a price a family can afford. Bring the kids, bring abuela, grab a bite from a local food truck, and watch the future of the sport from the touchline. RUAC is family-focused entertainment built for the city it represents.

If your business wants to reach Reading’s actual community: bilingual families, locally owned businesses, soccer-first households, multigenerational fans, there is no better partnership in Berks County.

Partnership Opportunities

We design partnerships around your goals — brand awareness, customer hospitality, community engagement, recruiting, or all of the above. Below are our four signature packages, all fully customizable.

Put your name where it can’t be missed: on the front, sleeve or back of the official RUAC match kit. Worn every match, photographed every recap, seen on every broadcast.

• Front-of-kit (primary placement, men’s and/or women’s team)
• Sleeve sponsor
• Back-of-kit name placement
• Training kit / warm-up sponsor
• Goalkeeper kit (high-contrast exclusive)

Your brand on display at every home match — in every photo, every broadcast frame, every fan post.

• Field-side touchline banners
• Goal-line and corner-flag branding
• Concourse and entrance signage
• Scoreboard and digital LED placements
• Tunnel, bench and dugout branding

Own a moment fans remember.

• Match Sponsor (PA mentions, ceremonial first kick)
• Player of the Match presented by [Your Brand]
• Halftime entertainment / fan-zone sponsor
• Theme-night sponsorships (Hispanic Heritage, Youth Soccer, Pride)
• Tailgate, food-truck or beer-garden naming partner

Reach far beyond the stadium.

• Pre-, in-, and post-match broadcast graphics on the National Soccer Network
• Sponsored social posts across Facebook, X, Instagram, LinkedIn and YouTube (bilingual where relevant)
• Newsletter and email-blast inclusion
• Website partner placement with backlink to your site